In November 2018, reports reached the media that legendary e-cigarette brand V2 Cigs was shutting down effective immediately. The announcement was shocking to many in the vaping community as V2 still had millions of customers around the world who swore by the company’s cigalike products. Surely, people thought, V2 had the customer base necessary to remain profitable even as the scope of the vaping industry changed. Soon, however, the true reason for the company’s closing came to light: V2 had been purchased by the massive vaping company JUUL Labs for the sum of $75 million.

In this article, you’ll learn the history of V2 Cigs and get the story behind their meteoric rise and fall. First, though, the reason why you’re here: A true V2 Cigs alternative is finally available.

Are you a former V2 customer who was orphaned by the closing down of your favorite e-cigarette company? VSAVI by V2 Cigs UK is the V2 Cigs alternative that you’ve been searching for. Not only is VSAVI by V2 Cigs UK fully compatible with V2 Cigs products, but the company also ships around the world – including to the United States. USA shipping is available for a low flat rate of £11.95. If your order total is over £99.00, shipping is free.

V2 Cigs History: The Early Years

V2 Cigs History

V2 Cigs History: The V2 Cigs website as it looked in 2010.

The history of V2 Cigs is closely intertwined with that of the entire vaping industry. V2 got in on the ground floor, launching in 2010 with a selection of cigalike kits that peaked in price at $149.95 for a kit including two batteries and 25 cartridges. The vaping industry was incredibly profitable in those days, and V2 rode that wave to great success.

In the early days of the vaping industry, the user base grew so rapidly that the product quality almost didn’t matter. That isn’t to say that V2 sold an inferior product – but it wasn’t that different from any other company’s product, either. During that time, vaping companies simply acquired their kits pre-boxed from the original product manufacturers in China. V2 operated the same way. Marketing was the primary differentiating factor between brands, and from the beginning, V2’s marketing department stood head and shoulders above the competition.

V2 Cigs 2010 Starter Kit

The V2 Cigs starter kit as it looked in the early days.

Better marketing wouldn’t remain V2’s only selling point for long.

V2 Cigs Catapults Over the Competition

V2 Cigs finally hit the big time in 2012 with a complete reimagining of its product line. With the product relaunch came nicer boxes, fresher cartridges in airtight packaging, nicer looking portable charging cases and many other new features. Absolutely no other cigalike on the market looked as nice – or worked as well – as V2 Cigs.

V2 Cigs Ultimate Kit

The V2 Cigs Ultimate Kit after years of refinement.

V2 completed its big play by taking over the affiliate segment of the vaping industry. During the last quarter of 2012, V2 paid massive bonuses to all affiliates who ranked the brand first on their websites. Overnight, V2 Cigs was the top recommended brand on virtually every e-cigarette review website in the world – and given the massive product improvements that had taken place, recommending the brand was easy. There wasn’t a cigalike in the world that could compete in popularity or in quality. By the end of 2012, V2 Cigs had earned millions upon millions of dollars and was the clear leader of the vaping industry in terms of web traffic.

V2 Develops Its Products Further

Time never stands still – least of all in an industry that’s still young and developing. Sensing the changes in the tastes of the vaping community – both the increase in sub-ohm vaping and the rise of dry herb vaporizers – V2 created a series of devices that could do it all. The V2 Pro series combined e-liquid compatibility with the ability to vaporize dry herbs and concentrates, all in a single device. The V2 Pro Series 3 was a tiny vape pen that could handle all three materials, and the V2 Pro Series 7 was a larger, more capable vaporizer. The planned Series 9 vaporizer – which was intended to be the most advanced device in the series – never materialized. V2 also attempted to make waves with a pod-based system called the VERTX. The VERTX was quietly discontinued some time later.

V2 Cigs VERTX Discontinued

The V2 Cigs VERTX was an early pod vaping system. It was discontinued shortly after its introduction.

FDA Regulation Signals the Beginning of the End

On August 8, 2016, the FDA finally announced its intention to regulate the American vaping industry in accordance with the Family Smoking Prevention and Tobacco Control Act. The FDA froze the current state of the market that day, making it illegal for any vaping company to release a new product without first obtaining prior authorization. As of the publication of this article, no vaping company has yet gone through the authorization process. The future of the American vaping industry is uncertain. The freezing of the market, however, meant that V2 couldn’t release a new product to compete with the upstart, JUUL.

JUUL Takes Over the Vaping Industry

Released in 2015, the JUUL is a pod-based e-cigarette that took the industry by storm with a stylish pod-based design, an extremely high nicotine strength and a savvy social media marketing plan. JUUL now claims some 70 percent of all e-cigarette sales in traditional retail outlets in the United States. V2 soldiered on after JUUL’s launch and subsequent rise, offering third-party products from its store – but the writing was on the wall. The company couldn’t legally release a new product to compete head-on with JUUL, and JUUL’s market share continued to grow. JUUL’s growth was unprecedented, and the company’s eventual $38 billion valuation eclipsed anything that the vaping industry had seen before. When JUUL Labs purchased V2 Cigs for $75 million, the purchase price was a drop in the bucket compared to the size of the new industry behemoth. JUUL Labs never explained their reasons for purchasing the company. They closed V2 Cigs after completing the deal. The closure of V2 Cigs left millions of customers in the lurch – until now.

A V2 Cigs Alternative Is Finally Here

V2 Cigs UK – formerly the exclusive United Kingdom distributor of V2 Cigs – has reopened under their own brand name offering the new VSAVI line of e-cigarettes, cartridges, chargers and other accessories that are fully compatible with the V2 Cigs and V2 Cigs EX products. They ship around the world – including to the United States. If you’re missing your old V2 Cigs, what are you waiting for? Click over to V2 Cigs UK and get your favorite e-cigarette back.