In the United States, now isn’t exactly the best time to enter the e-liquid vaping industry with a completely new brand. The FDA deeming regulations of 2016 subjected e-liquid vaping products to the same rules as tobacco products, which means that it’s no longer possible to release a completely new vaping product without FDA authorization. If you want to get into the e-liquid vaping industry right now, the only way to do so is by selling other companies’ products. Many people continue to build thriving businesses that way. For the entrepreneur who loves nothing more than creating something completely new, though, simply operating as a reseller isn’t enough.
So, you’ve seen how profitable the vaping industry can be, but you can’t start a new e-liquid brand or create a new e-liquid vaping device. How can you bring something completely new to the vaping world without running afoul of FDA regulations? Forget e-liquid vaping and start a CBD oil vaping brand instead. CBD oil comes from THC-free industrial hemp. It has no psychoactive properties, and it’s legal in most states. Most importantly, you can start a CBD oil brand without going through the lengthy and expensive approval process that the FDA requires for new tobacco products. If you want to start a new vaping brand, CBD vaping is where it’s at.
In this article, we’re going to provide an overview of how to start a new CBD brand for vaping. Use this information as the starting point for your research.
Create a Strategy for Your CBD Brand
The cannabis industry is sometimes just as confusing for consumers as it is for business owners. On the federal level, for instance, a CBD product must contain no more than 0.3 percent THC to be legal. Most CBD products, for that reason, come from THC-free industrial hemp. In states that allow medical or recreational marijuana use, though, something labeled as a “CBD product” may actually come from CBD-dominant cannabis that does contain THC.
Before you even begin, then, you’ll need to decide what type of CBD vape oil you want to sell. Are you going to create a less expensive THC-free CBD product that you can sell anywhere, or are you going to create a more expensive cannabis-based CBD product that you can only sell in green states? Will you target medical or recreational consumers?
Once you have your target market in mind, it’s time to begin crafting your brand’s message. If you want to extract the highest possible profits out of the CBD industry, you need something that people think of as a premium product. Building a premium brand is all about consumer perception, and your brand’s story is what will create the perception you want.
Contemplate the Scope of Your CBD Brand
The next thing that you’ll need to decide about your CBD brand is the range of products that you want to sell. Are you going to market your company as a CBD vaping brand only, or are you going to offer other CBD products as well? CBD vape oil is popular because inhalation is one of the fastest ways to get CBD into your bloodstream. Some people, however, would rather consume CBD orally in the form of products such as oils, tinctures and candies. Others like topical CBD products such as lotions and beauty products. The more types of CBD products you’re able to offer, the more people you’ll be able to please. Offering many different products, though, will mean that you’ll need to establish relationships with many different suppliers.
Find the Right Suppliers
Sourcing CBD products such as edibles and topicals is outside the scope of this article. If you want to start a CBD vape oil brand, you’ll need to find suppliers for the vape oil and for the cartridges. Although you might want to offer bottled vape oil, many of your customers will prefer the convenience of pre-filled cartridges – and if you need cartridges for CBD vaping, HZC Vapor is a company that should definitely be on your short list.
HZC offers a huge selection of 24 different CBD vaping cartridges at the time of writing. They even offer a cartridge that works with the JUUL e-cigarette. The most interesting thing about HZC is that they’ve developed a proprietary ceramic wick for their cartridges. The wick keeps vaping temperatures more stable, eliminating dry hits while increasing vapor volume. HZC can even provide the retail packaging for your cartridges. Do you want to sell disposable CBD vape pens or full CBD vape kits? HZC can supply those, too.
You’ll also need to find a supplier for the actual CBD vape oil. You can find no shortage of CBD suppliers online. Remember that all CBD isn’t the same. You need to know as much as possible about the growing conditions and extraction method. If a CBD supplier can produce tests verifying the purity and CBD content of its products, it’s a good sign. Ensure that the CBD oil is free of solvents, pesticides and other impurities before placing an order.
Form Relationships With CBD Sellers
As a CBD vape oil brand, a significant portion of your sales will be direct to consumers. It’s even better, though, if you can also attract wholesale business from vape shops. Once you have a product in your hand, start by building relationships with local vape shops. From there, branch out and offer your product to distributors and online vape shops.
Start Your Website
Whether you’re selling your CBD vape oil to businesses, consumers or both, you’re going to need a website to function as a storefront and tell your brand’s story. That’s where we come in. If you have difficulty getting your website up and running or generating traffic, take a look at our cannabis SEO service. We know how to make your CBD venture a success.