E-Cigarette Industry Report for July 2012

Welcome to the eCig One e-cigarette industry report for July 2012. In this monthly feature, we present an overview of the current state of the e-cigarette industry in terms of Web and search traffic using trusted services such as Compete.com and Google. Listed in this report are the top ten e-cigarette companies by Web traffic, the top ten electronic cigarette-related search keywords and the top domains listed on Google for the most popular keywords. When we find significant changes, we research potential influencing factors such as search engine changes, link building campaigns and trending news items. We sampled data from 73 e-cigarette companies in all to compile this report.

If you represent an e-cigarette company and would like to submit a comment or announcement to be published in next month’s report, feel free to contact us.

E-Cigarette Company Web Traffic Share

During the month of June 2012, V2 Cigs claimed 60.53 percent of all Web traffic among the 73 e-cigarette companies we sampled this month according to estimates provided by Compete.com. While that’s slightly less than V2’s 61.51 percent traffic share last month, the overall volume of e-cigarette Web traffic has grown from 1.3 million hits in May to 1.44 million in June. V2’s raw traffic rose from 799,775 to 874,562 hits. Blu came in second with 7.05 percent of all traffic — down slightly from 7.73 percent but up by 1,356 hits — and Pure Cigs claimed the number three spot.

In June, Pure Cigs came out of nowhere to claim the number three spot with an increase from 1,633 to 69,308 hits — an increase of 4,244 percent. SEO SpyGlass suggests that a massive link building campaign may have taken place; the program reports that the Pure Cigs website has over 15,700 inbound links with a variety of exact match anchor text such as “ecigarette,” “e-cigarettes,” “electronic cigarette” and “best electronic cigarettes.”

E-Cigarette Search Volume

These are the top ten electronic cigarette-related keywords by search volume according to the Google AdWords Keyword Tool, along with the number of exact match searches performed in the past month.

Changes from Last Month

Nothing on this list has changed from our June report; it appears as though web searchers’ habits have remained the same in the past month.

E-Cigarette Search Engine Charts

This section of the eCig One e-cigarette industry report lists the top ten domain names displayed on Google’s first results page for the four most popular electronic cigarette-related keywords.

Changes from Last Month

The search term “e-liquid” has seen some of the most dramatic changes since last month, with companies such as Halo and Johnson Creek Smoke Juice dropping out of the top ten to make room for newcomers e-Cig Express, Your e-Cigarette and Vapor Station. Pink Spot Vapors has rocketed to the top position on Google, perhaps due in part to sidewide links from websites such as besteliquid.org, eliquidreviews.org and bestatomizers.com, all with the anchor text “e-liquid.” According the WHOIS information for the domains, besteliquid.org and eliquidreviews.org are also owned by Pink Spot Vapors.

Companies Included in Report

eCig One sampled traffic data from 73 different e-cigarette companies to create this month’s e-cigarette industry report. Click “Display List” to view the full list and contact us to suggest a company to include in future reports.

Thanks to Flickr user NS Newsflash for contributing this article’s lead photo.