eCig One was among the first companies in the vaping industry — if not the first — to launch a vaping SEO service exclusively for e-cigarette websites. Since launching the service, we’ve worked with many e-cigarette companies and vape shops that have experienced the misfortune of choosing the wrong SEO companies with which to work.
An SEO Company Destroyed My Vaping Business!
There are many, many SEO companies in the world today. The competition among SEO companies is intense. One of the best ways to compete in the SEO industry is by offering package deals.
If you’ve looked for a company that can do some vaping SEO for you, you’ve probably seen the package deals.
- Hundreds of do-follow links from high-authority blogs!
- Page after page of professionally written content!
- Dozens of real human comments for each of your website’s blog posts!
- Thousands of new followers for your social media accounts!
- Just $249.99!
If you’re a prospective customer, a search engine optimization package looks great on the surface. You don’t know exactly what you need to increase the search engine rank of your vaping website, so the neat little bullet list of all the things you’ll get for one low price looks perfect.
You’re probably on a tight budget, so the low prices also look pretty good to you.
And now we’re going to let you in on the very, very big downside of those SEO companies…
…Most of them haven’t got a clue what they’re doing.
At best, you will receive no long-term benefit from retaining the wrong vaping SEO service. At worst, you’ll ruin your e-cigarette business.
We’ll explain why.
Most SEO Companies Don’t Actually Do Their Own Work
If we asked you to name the primary mission of an SEO company, you would probably answer that an SEO company exists to help its clients achieve the best possible search engine rankings. If you’re speaking of SEO agencies that offer bulk package deals, though, that statement actually isn’t true.
The primary mission of most SEO companies is to sell SEO services. The SEO agency takes the majority of the money and farms the actual work out to freelancers.
- The hundreds of social media followers? Those are coming from Fiverr — thousands of followers for $5.
- All of those great, insightful blog comments? Those are coming from Postloop at pennies each.
- What about the professionally written content? SEO companies around the world farm their content writing duties out to Textbroker at a couple of cents per word.
So, for that wonderful $249 package deal, the SEO agency is keeping at least half for its trouble and spending the rest on cheap freelance work. If you don’t care about quality, you can get exactly the same result for a lot less by going directly to the freelancers yourself.
Oh, and all of those great links from high-authority blogs? We’ll get to those next.
Any SEO Company That Promises High-Authority Links Is Cheating
If you’ve spent any time reading about how to promote vaping companies online, you know that inbound links are important. Google’s ranking algorithm relies on links between websites to determine which sites are trustworthy and deserve the best rankings on search results pages.
If you’ve done any of your own online marketing, there’s something else that you also know:
Link building for vaping websites is hard. Websites outside the vaping industry often avoid linking to e-cigarette websites. Owners of websites in the vaping industry don’t want to link to their competition.
So if any SEO company promises that they can build hundreds of high-authority links to your vaping website, that company is cheating.
How do they build those links?
Shady SEO Link Building Tactics
- Private blog networks. Some SEO companies register hundreds of domains and fill those domains with content that looks real to a search engine algorithm even though it isn’t content that any human would ever want to read. The SEO company then adds posts to the blogs in the network all linking to a target website with the goal of increasing that website’s search engine rank.
- Forum profile links. Many forums allow members to link to their own websites from within their member profiles. Shady SEO agencies use automated tools to spam those forums with profile links. Some SEO companies even own fake forums that exist for no reason except to link to client websites.
- Link buying. Are you paying a little extra for your shady vaping SEO company? The SEO consultant may toss a few of those dollars in some bloggers’ directions for some links.
- Freelance link builders. This the “don’t ask, don’t tell” of link building. An SEO company that really doesn’t care about the health of a client’s business simply goes to a website like Fiverr and finds a freelancer who can build links for a few cents each. Most of these links end up on websites that are old and vulnerable to hacking.
Do you think we’re exaggerating? We’re not. Right now, there are multiple vaping companies openly advertising links on their private blog networks.
So, what’s the purpose of these link building techniques? The fact that links are difficult to earn isn’t a problem unique to the vaping industry. No matter what type of website you have, getting another website owner to link willingly to you is very hard. Building a link on a website that you control is easy — and shady SEO agencies love easy money.
There’s just one little problem…
The Google Spank
After years of brazen “SEO experts” openly flaunting the private blog networks that they used to build their rankings fast, Google finally put the smack down in 2014 when it applied manual penalties to most of the world’s largest blog networks. Google has continued to crack down on PBNs and all other forms of manipulative search engine optimization. If you enter into a contract with a vaping SEO agency that uses artificial link building tactics, you’ll experience one of two possible results:
- You’ll receive no benefit because Google has already found and penalized the agency’s link building outlets.
- You’ll receive a temporary benefit until Google finds the agency’s link building outlets and shuts them down.
In the worst case scenario, your website may also receive a manual penalty. You’ll get removed from Google’s index until you clean your site up and apply for reconsideration.
Your vaping company needs revenue now. If you think that you can skate by undetected with just a few artificial links, though, think again. Private blog networks — and the websites benefiting from them — are easy to detect. We can detect artificial links pointing to any website with very simple tools. For a company with Google’s resources, finding artificial links is a trivial task.
The Two Rules of Link Building
- Anyone who guarantees a specific quantity of bulk links is cheating. It is not possible to control the actions of other human beings. Earning natural links is hard. That’s why those links are valuable.
- When it comes to links, quantity doesn’t matter nearly as much as quality. One natural link from a high-quality website is worth more than thousands of bulk links from blogs that no human would want to read.
Is every SEO agency in the world shady and just looking for a quick buck? Of course not. When we sell content, we’re the ones doing the writing. When we earn links for our clients, we’re doing it the old-fashioned way — with hours of outreach to reporters, bloggers and website owners.
You may get lucky and find another SEO agency with similar ideals.
If you do, though, you might also encounter the third way in which working with the wrong SEO company can ruin your vaping business.
SEO Agencies Know Nothing About the Vaping Industry
Do you read vaping content online? When the writer of a vaping-related article actually vapes and knows what he or she is talking about, we can tell. We bet that you can, too. A good writer can research almost any topic, but vaping is one of those specialized topics in which real firsthand expertise makes an obvious difference in content quality.
It’s not unusual for any business owner to outsource content creation duties to a freelance writer or SEO agency. When you publish that content, though, you’re going to name yourself as the author — and you want your customers to view you as the vaping expert that you are.
You’re simply not going to get that level of content from a typical SEO agency — even one that has an in-house writing staff — because the people writing the content know nothing about vaping.
You Don’t Need an SEO Agency to Build a Customer Base for Your Vaping Website…
Can you build a strong online presence for your vaping website and attract a consistent customer base without hiring an SEO agency? Absolutely. We are the proof. We launched eCig One at the dawn of the e-cigarette industry. We wrote our own content, promoted our website without the help of an SEO agency and built sustainable search engine rankings that now provide us with thousands of visitors every day. Through trial and error, we learned how to make an e-cigarette website successful and how to write content that resonates with people who vape.
Just like us, you can do it on your own. You can build your own brand, write your own content and attract your own audience.
We’ll see you in five years.
…But It Helps.
SEO agencies know what works on the Internet because they’ve already been through the ups and downs of building their own online brands. Using an SEO agency can significantly shorten the time required to make your vaping company successful — if you choose the right agency. Are you ready to get started? View our vaping SEO service now. SEO is hard work, and we do it the old-fashioned way: by hand. We don’t just know what works online — we know what works in the vaping industry, and we can help you get noticed online.