Whether you’re an e-liquid buyer or are potentially interested in starting a vape juice company, watching the trends in the vape juice industry can be both fun and informative. That’s especially true in the United Kingdom, which is one of the world’s fastest evolving vaping markets.

Why is the UK possibly the most exciting vaping market in the world, and what UK e-liquid trends can you expect to emerge in 2021? Let’s learn more.

With Legal Changes in the US, UK E-Liquid Is in the Driver’s Seat

The first thing you need to know about the UK e-liquid industry in 2021 is that, as of now, it’s easily the most important market for vape juice in the world. That’s because of regulatory changes that took place in the US in 2020. Under the current regulations, no company can legally release a new e-liquid flavor in the US without first submitting a lengthy – and very costly – application to the FDA and having that application approved. At this stage, the e-liquid companies that want to remain on the right side of the law are focused on getting their existing products approved; they’re not concerned about releasing new products. Since the FDA hasn’t given final approval to any vaping product yet, companies are waiting to see what happens with the first batch of applications before they try to release something new.

In the meantime, the UK has a clear legal framework with reasonable and affordable testing and reporting requirements for new e-liquids. Companies can develop new flavors without worrying about onerous legal burdens. That means new products continue to come out of the UK e-liquid industry almost every day, and it also means that UK e-liquid companies are definitely in the driver’s seat when it comes to influencing industry-wide trends. UK-based e liquid sellers like Cloudstix always have the best assortments of new products, and there has never been a more exciting time to be a British vaper.

The Backlash Against Sweeteners and Coil Gunk Will Continue

If there’s one thing vapers have learned in a big way over the past couple of years, it’s that coil gunk sucks. New hardware innovations like mesh coils have made vaping devices more powerful and more efficient than ever. If the e-liquid that you use is sweetened, though, you’ll quickly learn that the more powerful your vaping equipment is, the more quickly coil gunk will ruin your experience.

Here’s the truth about sweetened e-liquid.

  • It makes vaping more costly. If you need to replace your atomizer coil every couple of days, then coils are by far your biggest vaping expense. Although unsweetened e-liquid sometimes costs a little more, it also multiplies coil life and can make vaping significantly less expensive in the long run.
  • Heavy sweetener use is sometimes a telltale sign of cheap ingredients and/or simplistic flavors. You can really see that in the fact that the heavily sweetened e-liquids are almost always the ones that come in huge, cheap bottles. Making an e-liquid taste good without using a lot of sucralose isn’t easy, and it often requires higher-quality flavorings and longer development periods. The e-liquids with the most complex and nuanced flavor profiles often contain no added sweeteners, and they usually cost a little more.

With those two factors in mind, UK e-liquid companies are likely to increase their unsweetened offerings this year because that’s what the market will demand. People are tired of constantly buying expensive replacement coils.

Nicotine Salt E-Liquid Will Remain a Niche Product in the UK

Nicotine salt e-liquid has become extremely popular in the United States over the past couple of years because its lower pH makes it easier to inhale than traditional freebase nicotine e-liquid at high nicotine strengths. The fact that it provides a much smoother vaping experience has enabled makers of small e-cigarettes to push the nicotine levels in their products up to 50-60 mg/ml, allowing those products to deliver nicotine to the body at cigarette-like efficiency.

In the US, the higher strength of nicotine salt e-liquid gives it an advantage in the marketplace and makes it more appealing to users of very small vaping devices. In the UK, however, that advantage doesn’t exist because the Tobacco Products Directive limits the nicotine strength of all e-liquid to a maximum of 20 mg/ml. At that nicotine strength, the added smoothness of nicotine salt isn’t really necessary. Freebase nicotine – which is actually the more bioavailable form of nicotine – doesn’t start to become harsh and difficult to inhale until well above that strength. Therefore, nicotine salt really has no competitive advantage in the UK. Now that nicotine salt e-liquid is no longer the new and trendy thing, it’s going to fade into the background and will remain a small niche in the UK e-liquid industry for the foreseeable future.