Swisher, the maker of the Swisher Sweets cigars common in convenience stores and supermarkets, has become the first major U.S. tobacco company to release an e-cigarette under its own brand name.
Swisher is selling the e-Swisher in two forms. The first is an express kit containing a KR808 battery, USB charger and cartridge, and the second is a single-use disposable e-cigarette. The express kits are available in Menthol Breeze and Natural Smooth flavors, while the disposable line adds a third Swisher Sweets-like Sweet Essence flavor.
Refill cartomizers in the Menthol Breeze and Natural Smooth flavors are being sold in packs of three. As the e-Swisher website doesn’t mention the origin of the e-liquids, it’s probably safe to assume they are made in China.
According to Convenience Store Decisions, the e-Swisher retails for $7.99 per disposable e-cigarette and $19.99 per Express Kit. The article doesn’t mention the price of refill cartomizers. The e-Swisher is available in retail stores only.