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Reynolds Test Markets Vuse E-Cigarette

Reynolds Test Markets Vuse E-Cigarette

Reynolds American — the second largest U.S. tobacco company and the maker of brands such as Camel, Kool, Winston, Salem, Pall Mall and American Spirit — is test marketing a new disposable e-cigarette called Vuse, according to a report in the Winston-Salem Journal.

Judging from the only picture I was able to find, the Vuse appears to be a run-of-the-mill disposable with Chinese e-liquid, the same as what just about every other e-cigarette company sells. Nevertheless, it’s a big step as it could signify the entry of a second Big Tobacco company into the e-cigarette industry.

According to the report, the Vuse e-cigarette is still veiled in secrecy; Reynolds isn’t saying what stores are selling it or allowing them to display the product at all. Apparently, to buy the Vuse e-cigarette, customers simply have to know it’s there. The buyers are mostly Reynolds employees.

In Clemmons, N.C., the Vuse can be purchased at 6311 Stadium Drive. It’s also available at 3193 Peters Creek Parkway in Winston-Salem.

Daniel Delen, CEO and President of Reynolds, apparently believes that the e-cigarette industry has yet to see a product sufficiently compelling to encourage a significant number of smokers to convert. According to the article, Reynolds is focused on developing such a product.

While there is no information suggesting that the Vuse differs from the Chinese disposable e-cigarettes already available, Reynolds has been the leader among Big Tobacco companies in developing smokeless products for U.S. consumers and could shake up the e-cigarette industry in interesting ways. In recent years, Reynolds has released snus as well as tobacco strips and orbs. They’ve also released a nicotine gum and are test marketing tobacco pellets and pouches under the Viceroy brand name. Clearly, Reynolds is staking the future of the company in large part on smokeless products.

Although customer opinions about some of Reynolds’ smokeless products seem to vary, Reynolds claims to have proprietary technology that will give the company an edge in the e-cigarette industry. If Reynolds managed to develop an e-liquid indistinguishable from a Camel cigarette, for example, the resulting e-cigarette could certainly become a major success among smokers.

On the other hand, I’m not sure I want to know what chemicals would be necessary to accomplish that goal.

Vapegrl is a freelance writer and eCig One news contributor who switched from cigarettes to e-cigarettes in 2010. Vapegrl launched an e-cigarette website in 2012. Vapegrl.com is a newbie-friendly e-cigarette information resource for new and experienced e-smokers.

6 Comments

  1. ‘On the other hand, I’m not sure I want to know what chemicals would be necessary to accomplish that goal.’

    Exactly! What is now a much safer alternative to smoking could very well be just as deadly as smoking, once the Tobacco industry starts producing their product.

  2. Ill be honest Big Tobacco Companies getting into the E-Cig Market place is scary to me ill feel much safer buying My custom E-Juice from a good Online Vendor . but id really like a good Camel

  3. Even though this may seem ominous (and I certainly understand Kay1959′s concern), ‘big tobacco’ making an entrance into the personal nicotine vaporizer market is a relief right now. It is important to remember (and to be vigilant) that big tobacco cannot monopolize the vaporizer industry; their lobbying power can be an umbrella that protects smaller companies as well, if the vaping community utilizes its voice as a collective. Regardless of how big tobacco companies design, manufacture, and market their product(s), the fact that they are staking a claim implies that they also have an incentive to protect that market.

  4. i AM UNHAPPY WITH vUSE. I HAVE BOUGHT 1 STARTER KIT AND 2 SOLO’S. tHE FIRST 2 WILL NOT CHARGE, if THE THIRD ONE DOESN’T CHARGE I WILL BE FORCED TO GIVE UP ON THE. I ADMIT I ENJOY THE FLAVER AND THE SMOOTHBESS OF THEM. bUT IF I SO MUCH AS GET ONE MORE THAAT WILL NOT CHARGE I WILL HAVE TO QUIT TRYING.

  5. I love your vuse cig’s, But the price of the refills are outrageous. If I could get some coupons I would very much appreciate it. Thank you RaNae

  6. Am somking a VUSE SOLO right now and i got to tell you it is pretty amazing how this E cigarette taste. It’s pretty close to the taste i expect from a real cigarette. Am from austin texas and we don’t have VUSE here. I was able to get one from the music fest we had two weeks ago. I hope to see VUSE come to texas. Isee alot of people switching to e cigarette’s and i think VUSE would do excellent in the texas market. If i could get info on how to order i would right now.

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